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NY Jets Need To Deliver, For Their Fans Sake

I was originally asked to write this piece for the Football Reporters Online NFL Draft guide.  Unfortunately, the guide was not put together for release.  The piece focuses on the New York Jets, their fans, MetLife Stadium, and PSL’s in regard to the Jets.  The idea that a PSL is “an investment” is discussed in contrast to those who want them for future generations.  This is a topic I have covered countless times.

I did not want this piece to sit in limbo for eternity.  Every Jets fan has their opinion on the PSL’s.  They are also outspoken in regards to other teams possibly entertaining the PSL idea.  The story never changes, but every once in a while new pages need to be added for a deeper in depth story.

Enjoy!

Since 1996, football has watched itself grow beyond the typical funding, state grants, and loans that it takes to create and furnish a new stadium in the NFL.  The advent of the PSL has created opportunities for some but has also turned off many depending on the team you are a season ticket holder for.  When it comes to MetLife Stadium and the New York Jets, what was supposed to be a worthwhile “investment” turned into turmoil for many.

When the New York Jets announced that they were going to use PSL’s to help finance the new stadium, it was met with mixed reactions.  Especially from those long time season ticket holders who had been with the franchise since the Polo Grounds and Shea Stadium.  Many fans have been with the Jets, supporting them in every situation and season longer than any staff member associated with the team.  That shows dedication while Jets’ employees will always move on.

The term “investment” has been used loosely when it comes to the purchase and ownership of a PSL.  People are split on this concept.  Many long time season ticket holders want to hold onto their seats.  Like many before them, retaining them in order to pass them along to a younger generation to enjoy.  Others “invest” in a PSL and sell the season tickets in hopes of making a profit selling the tickets either on a game by game basis or the entire season.

Jetsseasontix-592x274As many Jets fans know today, that is nearly impossible.  This past season, tickets were being sold for a fraction of their face value.  Some went through Stub Hub and purchased seats for each game, sitting in the same seats as if they owned a PSL.

Since the Jets introduced the PSL’s, I have related them to holding stock.  A flat value paid to a company in hopes that they value of said “stock” would rise due top the performance of the team.  No one owns one PSL, the minimum would be two seats or two shares in the team.  That PSL money helps to fund the stadium along with other “seat investors” and the Jets organization itself.

After that flat investment was paid, for example, 5,000 per seat just to be able to have the right top purchase season tickets.  The PSL only give you a license to purchase your tickets in the lower and middle tiers of the stadium while the upper part of the bowl is a complete NON PSL section.  So after you have your seats and tickets for that flat price, it is now up to the Jets and their team performance to determine what the future value would be for those PSL’s.

Just like any public company who offers any form of public stock, that stock value is determined by that company’s performance.  Google continues to actively trade at a high price many are willing to pay while Facebook is struggling to even keep its shares at a reasonable price.  There are many variables that determine what the stock price would be worth.

Jets Cut PSL PricesBut the main question remains, is this investment the best value for my money?  Will I get a return on my investment?  Is the company’s performance in the short-term and the long-term enough to be worth my time and money?  New York Jets fans ask themselves those same questions.  Since the beginning, the Jets have restructured prices & PSL structures in an effort to keep seats filled for more than one game.

The Jets performance has been sub par at best.  Performance has been below expectations.  The organization and the team have not risen to the occasion that their investors (fans) would have hoped for.  Especially in this new Roman Colosseum they built for the VIP’s and corporate sponsors.  The Jets have done nothing to raise these values with a New York Super Bowl less than one year away.

When a company is not performing to expectations, investors have certain rights to make changes in a company to ensure their investment does not hit bottom.  But the Jets are not a public company.  PSL holders can complain but the ultimate decision still lies within the Jets executive offices.  Even though the Jets on field performance has not met expectations from investors, all they can do is sit back and hope the decision makers in charge do the right thing.  Not just to increase performance and value, but for their fans as well.

Recently, the Cleveland Browns did away with their PSL structure.  Starting this season, new season ticket holders only have to pay for their tickets.  Current PSL holders will have the opportunity to add-on new seats without having to pay for a new PSL and still maintain their PSL holder privileges.  The Browns organization is doing this to help raise attendance and draw fans back to live games.  The Jets and Woody Johnson can learn from other teams examples and not just leave an upper bowl with Non PSL seats..

PSL holders for both the Jets and Giants are offered opportunities to purchase tickets for other events at MetLife Stadium.  It may not be in their seat or section, but they do get offers first before non PSL holders or the general public.  The true test of this benefit will come during next year’s Super Bowl.  Will these PSL holders be offered any kind of seat, even if their respective team is not in the Super Bowl?  How will the Jets and Giants handle ticket disbursement for the Super Bowl to their PSL holders?

There are so many questions and not enough answers when it comes to PSL’s and the benefits it covers, regardless of the team.  But one thing is clear, the more you pay for your seat location, the better your benefits and the better you are treated y that respective organization.

4708201386_c84096e02a_zOn June 16, 2010, the Jets held an open practice at the still being constructed MetLife Stadium.  Many tables with sales representatives we strewn about talking up season tickets and PSL packages.  They were in their collar shirts and khakis and offered up the usual brochures to passing fans who wanted more information.  The sales representatives for VIP sections, Coaches Club sections, and luxury boxes had a very different approach.

Clad in suits and offering up sales pitches to those who want to spend at least six figures per season were treated very differently.  As I followed one such sales agent, I heard him tell his prospective client the following: “you would receive the same treatment we reserve for Woody Johnson.”  Was this a part of the sales pitch?  Was it right to tell this prospective luxury box ticket holder he would be treated differently than those fans who or for a PSL in the lower bowl or even a NON PSL holder in the upper deck?

It does appear the Jets do not treat all their fans as equals.  In one such case with luxury box holder, Jack Usman, who I interviewed in the past said that “his sales representative had  been dressed so provocatively in the shortest, tightest skirt and the highest heels he had ever seen”.  He was amazed how a sales agent would dress like that just to talk about a luxury box.  All because he wanted to spend close to 1 million over three years on a box to bring clients.  If he was just another fan, it would just be a phone call and a package sent to his house.

In this age of “he who spends the most wins”  has taken its toll on professional sports.  One used to be able to bring a family of four to a football game.  These days, parents sometimes have to decide which child goes to which game.  Forget about the cheap seats in the upper deck.  What kind of experience is that for a childs first football game.  To those in charge of those decisions, it does not matter.  The only thing that matters is the bottom line,  regardless of who occupies those seats.

PSL’s may be a necessity for certain NFL teams to build their new stadium, but at what cost to their fans? Depending on the market you enjoy your favorite team in can also determine the cost of the PSL’s.  So many factors affect price structures.  The New York Metropolitan area just happens to be the most expensive market for professional football.

tommywilsonWhen the Jets rolled out their PSL’s there was a tremendous fan base shift.  Many older, dedicated fans from the days of Shea Stadium and the Polo Grounds never stepped foot in MetLife Stadium.  Some even passed away after making their initial PSL paymentt like Tommy Wilson.  The man paid for the seats in October 2009 and only saw them from above.

Professional sports have always kept up with the times, especially the NFL.  With the modernization of new stadiums & being able to offer cutting edge amenities, comes a hefty price tag.  One that gets passed to its fans in certain cases.  None has been in a higher profile situation more than the New York Jets and their fans.  This past season  added more fuel to an ever going bonfire.

The Atlanta Falcons have just been approved to be the latest franchise in the NFL to build a new stadium. A team on the cusp & capable of a Super Bowl appearance.  Will PSL’s be used in the building of the new stadium?  Will there be enough viable funding options to not lay a burden on the fans with PSL’s?  Time will tell.  If the Falcons organization needs to do marketing research to determine the fans options, Jets fans are always willing to share their opinions.

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2012 New York Jets Fans Fiscal Year Report

After the events of today, the Jets have ended their season in glorious fashion.  Jon Gruden said it best on the Jets final play against the Titans.  It was just ugly.  Their season was ugly and how fitting that their season should end on a fumble by Mark Sanchez.  The Jets have 50 turnovers over the past two seasons, the most of any NFL team.

Ugly, huh?

2012 has truly not been a banner year for the Jets organization.  For the fans, it has been even worse.  Year after year of promises, free agent signings, and supposed surprises, the fans have really had enough.  The Gang Green Piper needs to change his tune in order to get the fans back on board.  At a point fans were energized about the team’s future, investing in PSL‘s.  After this season, many are looking for a loophole to get out of their commitments or sell them outright.

This is not every fan.  Many dedicated Jets faithful will be back for another season next year.  Sending out their payments in mid 2013 to make sure they are in attendance for the start of another roller coaster ride.  Others I talk to have had enough and want off.  They have had enough of the ups and downs and just want to be a casual observer from their couch.

I know you may be shaking your head in regards to a fiscal year when it comes to the New York Jets.  They are not a public company.  No records to show on sales or growth.  Not even on which Jets season ticket holders have been with them for years and which ones are first time PSL holders.  There is little to no information on what true numbers the Jets organization has on their books by the end of the 2012 fiscal year.

The PSL is the stock Certificate and tickets are options.

You need to view this from a different perspective.  From the outlook of the fan investor.  The one who takes his hard earned money and decides each year that this recreational activity is worth the time and the investment.  Was the money laid out received back in a way that could rival a stock split or dividend.  Did you get full entertainment value for that dollar? 

In essence, the Jets fans fiscal year begins and ends with the NFL season.  Sixteen weeks, four months, four quarters to analyze the product and its value by the fans.  Their investment into a franchise that needs ticket income in order  to survive.  Just ask the Jacksonville Jaguars how important ticket sales are.

Every investor varies.  There are those with enough disposable income where this can be afforded as a luxury and necessity.  The choice to indulge in one’s favorite pastime as football is a life source of socializing and networking for a certain ticket holding investor.

Then you have those who have to save for a bit to enjoy days tailgating and getting frenzied up hard-nosed action.  The investor who puts years in and sees no ROI.  Each time seeing their hard-earned money, being invested in a product that raises expectations and then lowers their future outlook.  Somehow, to a few of these fans held over from Shea Stadium, “New and Improved” always feels like “Old and Inferior”.

Before the season even started, the Jets made their presence known with the signing of Tim Tebow.  We do not gave to go into a back story on his signing, activity, and his on field play.  It has been well documented by the media since the start of the season.  Expectations were high on Tim Tebow.  The Wildcat talk and much else kept his stock and overall use high. 

But as we all know, his on field play and use angered many and overall value made fans sigh with disappointment.  Weather his acquisition was because of Woody Johnson wanting to sell tickets or because Tony Sporano wanted him to help the Wildcat, it did not sell tickets.  But it did sell quite a bit of Jets merchandise & focus quite a bit of cameras on Gang Green.  In a way, Woody got a little of what he wanted.

Bottom line, the investment in Tebow did not equal the output expected by the team and the fans.  This added to  Jets fans having a bad fiscal year.

It seemed the Jets suffered more injuries than Evel Knievel.  Sorry Travis Pastrana fans, he still has a way to go to catch Evel! But from the start of the season when Darelle Revis went down then Santonio Homes, it seemed more and more kept piling up on the IR or PUP lists.  The revolving doors affected the Jets all season.  Dustin Keller could not find his groove with Mark Sanchez as in seasons passed to put points on the board. 

A sure sign of a Jets down economy

Jets performance in the first and second quarter were volatile.  There was no indication of a strong rebound to bring certain investors back to MetLife Stadium.  Projections for the second half remained optimistic, but with a team built more like a fantasy team than a NFL franchise with depth, many annalists were projecting a Wild Card at best.

Once the second half of the Jets fans fiscal year came about there was a slight climb in their value.  Once Thanksgiving showed its head, the team fell back into a slide.  Mark Sanchez and his play made that stock almost seem worthless.  His removal felt like a company taking out its CEO and getting someone in their fast to turn the ship around.  Greg McElroy stepped up in a loss to only receive a concussion which brings Sanchez back to a chorus of boos.  S

Stub Hub, the NFL Ticket Exchange, and other third-party ticket websites offer a certain market for season ticket holders.  A “stock exchange” of sorts where fans will sell their tickets for a certain value.  During the month of December, Jets tickets were being sold for less than $10.  The Jets received face value for those tickets.  The Jets season ticket holder would be considered lucky to even get 25% of face value in the month of December.  A month where fans might hope to make a profit on their tickets, can not.

What Woody Johnson has done to the season ticket holders  is beyond reproach.. The Jets have the highest average, non-premium ticket price in the league at $117.94, according to Team Marketing Report’s Fan Cost Index. That is on top of personal seat licenses for all of those except the upper deck. 

If you look at the individual average per PSL holder assuming a minimum of two seats and a parking pass, the average season ticket holder is laying out an average of 275 per game, based on the above numbers,  before they even get to the stadium.  Lump in their PSL payment for the year  and APR if they decided not to pay for their PSL in full. 

The Jets are handling the financing of their PSL’s.  So that 6.5% or 8% that you pay to finance your PSL’s, goes right to the Jets as well.  Getting their little extra.

What exactly have Jets fans received back as ROI for that?

A preseason with no touchdowns. Regular-season losses by 34, 30 and 21 points. Parking aggravation. Cursing in the stands being seen on YouTube. And the biggest distraction in the league at backup quarterback.  None of this did anything to raise the value of on field play for fans to get behind the performance.

Not to mention Johnson begging the NFL to give the Jets a home game on Thanksgiving, ruining the holiday for his fans.   It is no wonder the Jets have been pushing advertising and commercials all over every piece of media they could to sell tickets.  Radio, television, websites, and more try to get fans interested in being a season ticket holder investor.

To the long time season ticket holder who gave their seats up to be armchair quarterbacks, the lure of penny stock  seats in the 300 section was not enough to make them venture out and be a part of what they once loved to do in the blazing heat and freezing cold.  To them, the tide changed, it is not the same.  It will never be the same and they did not want to move ahead with the change.  Instead opting to watch from a distance and spend their hard money elsewhere.

The Jets were 3-5 at home.  37.5% of their games were won at home.  Not a far return given the product on the field and the layout fans make each year in the country’s top market.  This with the highest ticket rates per average does not add up to a worthwhile venture. 

To the grizzled, tough skinned, dedicated fan, it still is though.  Still going so they can say they were there in the bad and the good.  The ones willing to pay any price to support their team in the flesh.  Patiently standing on the sidelines, in the hopes this turnaround happens in their lifetime.

It will, just a matter of when.  Do not make us wait longer than Rangers fans.

In today’s final game of the season, Mark Sanchez looked like a man with no confidence.  How could one make the best decisions in clutch situations in that frame of mind?

 Is that the kind of individual one would want leading a public company while the company’s stock is plummeting?  Someone not up to the task to the best of the ability needed to hold such a position?

I think not.

Do not let this happen, Woody.

Then the fans who have invested time and hard-earned money year after year should not put up with it.  At least stockholders have a voice in who should be leading that company.  It is time Woody Johnson had an open forum to listen to his stockholders.

The Jets have a large mountain to climb to turn this franchise around for the better.  It will not happen overnight, but more correct decisions sooner rather than later.  For the sake of your fan investor and the ones who hold off investing, do what is right for them.  Maybe then, that on field product might be enough to attract those fans rather than the blast style marketing. 

Jets fans were good this year.  They deserve a great gift to be proud of.  One that they will remember receiving the rest of their life.  Not a big shiny, well decorated, ornamental, box that it all comes in.

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Torch Passed To Lower Class of Jets Tailgating

This past Sunday I went to my first Jets tailgate of the season.  Not game, tailgate.  I have not attended a game in the new MetLife Stadium.  Have had no desire to lay anything out to watch a team make their fans invest and suffer more than a Facebook stockholder.

Now I may not have the experience and knowledge to go in depth about some problems the team has on the field I can sure talk about off field happenings.  Especially when it comes to tailgating.

For the first time I paid to be in a stadium lot rather than walk over from the Sheraton.  We did have to walk over from the Izod using the cattle bridge but at least we were among the Jets tailgating faithful.  While making the trek from the Izod to the J & L yellow parking section,s I noticed a few things that made my heart sank as a Jets fan and tailgating analyst (made up title, I know).

The fisrt thing that was not just obvious, but rampant was the garbage left in the lots after tailgating.  I am not talking about after the game, I am talking about after tailgating leading into kick off.  It was disgusting.  Empty bottles strewn, half filled garbage bags left to collapse, and half eaten food noticeably in the lane of traffic.

One tailgate in L5 even left their entire set up available to all.  Not just some sandwiches left on the table, but an open van, DJ equipment, speakers, a popcorn machine,  and more just left unattended as if to say “take me”.

Now there was a tailgate across from the unattended one that was watching the game from their tailgate.  But it is not their responsibility to watch over another tailgates gear.  Either clean up or do not set up.
DSC06946
Now I know a good portion of the port-a-potty’s have been taken away, that does not mean one should relieve themselves in the parking lot between cars.  Have more class than that.  Either use a port-a-john or head to the weeds/brush.  You make yourself and others around you look classless.

When the PSL’s were first offered, a large fall off of season ticket holders did not carry over to MetLife Stadium.  Many of these ticket holders could trace their ticket roots to the Polo Grounds or Shea Stadium.  A wave of younger, more active, social conscious tailgater came to the forefront.

A few of the tailgates we passed seemed to keep partying going from the night before in Hoboken.  Complete with music pushed to eleven and dancing.  Now I can understand loud music to get ready for a game.  Bruce Springsteen, Foo Fighters, AC/DC,  and other music like that.  I just can’t see club music as the style to motivate warriors.

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L7 sets up fast and cleans up faster

My wife en pointed out one or two that couldn’t hold it together.  One guy couldn’t be considerate and hold a girls hair so she does not get vomit on it.  Not a true gentleman.  Tailgating before a game should not have to get to that point.
No one is saying to not crank it up and have a blast.  Just do it in a way that does not draw unwanted attention to yourself & your friends.  The Jets have a proud tradition of loyalty from their fans.  Many still remember the days of the Titans at the Polo Grounds.

Tailgating has been about a ritual of great food, friends, and brew to drive us crazy for an upcoming battle.  If it was meant to bring the club to the parking lot complete with annoying music, binge drinking, & certain fans who really seem to be there for the party and not for the game, then the winds of change barely made a faint wisp.

One was able to notice a change in the tailgating climate once Giants Stadium fell.  Many that I knew and had been to for my documentary did not make the change.  Their tickets or seats purchased by a younger ticket holder.  The new element that has taken over the transition of tailgating in the color coded lots.

The socially connected fan who remains wired, in network, ,or addicted to wi-fi in any situation.  Tweeting by the minute or Instagraming a picture, booty shaking on the trailer.  I can remember when tailgating was about tailgating.

Go, have a great time, make some new friends, and feast away.  Just act accordingly and don’t give a reason to bring forth unwanted attention to you and others around you.  Personally, why would one want to give other fans a reason to speak worse about them than they already do.

Tomorrow night the Jets take on the 4-0 Houston TexansMonday Night Football games are in prime-time and so are the ans.  Have a tailgate that makes the SportsCenter Top 10, not the Not Top 10.  Even though some of that stuff is funny.  Have others laugh with you, not at you.  Now that’s memorable.

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2012 Season Preparation Begins For Jets & Their Fans

Over the past week, training camp began across the NFL.  The Jets reported to training camp with more questions than answers.  Even though the Jets will not be on Hard Knocks there is always enough drama and media following around Gang Green.  Just turn on SportsCenter.

From the release of information regarding locker room issues to the Mark Sanchez/Tim Tebow so called “QB controversy”, the cameras will keep rolling through Jets training camp.  Let’s face it, the Jets provide more drama than TNT.

The veterans need to let what happened months ago slide off their back and get down to business.  If Santonio Holmes, Mark Sanchez, and the other starters want to look ahead to the 2012 season, they need to forget about how the 2011 season ended.  The incoming rookies need to be led by the veterans example and act as a cohesive unit.

But as much prep work the Jets need to do, so do the fans.  Why should fans do prep work?  What could possibly be so important that fans need to do prep work for the 2012 season.

It’s called tailgating.

Majority of you are probably thinking all one has to do is pack food, beer, and a grill.  Then drive to the stadium, find a spot, set up and enjoy.

Sure, for the basic one timer this is a great idea.  But to the experienced season ticket holder who makes a day of tailgating, there are many steps taken for the quintessential tailgating experience.

Before MetLife Stadium & parking permits, one would be able to arrive as early as they wanted to.  At the old Giants Stadium, my wife Gina & I would get there as early as 7 AM before a 1 PM game.  A few others would arrive before us.  We made a day of it, breakfast and lunch before the game.  Everything packed the night before and finding a prime spot the next day.

The best part about arriving at least 6 hours before kickoff was that there were no employees at the entry gates.  One could drive to their stated parking destination and not pay $20.

I am 37 and I talk about 5 years ago as if I was referring to 1943.  Like technology, everything seems to be moving faster these days.

Some groups already established like L7 Tailgate, Dave Fier and the group at L5, and “Flagman” Frank Conway staked their clam the minute they were first allowed into the newly established MetLife lots.  They get there early enough to the same location to ensure there is room needed to support their tailgating experience for everyone involved.

MetLife Stadium is set up  according to your parking permit.  The more you pay for it according to its list price, the closer to the stadium you are.  This could play a factor in your tailgating.  The farther you are, the earlier you may have to end your tailgate.

This is why the Jets have preseason games, to work out the kinks before the season starts.  Same should go for those wanting the best tailgating experience during the season.

First off, not many die hard season ticket holders attend preseason games.  One could go and scout every location needed.  To go from colored lot to colored lot is not easy, but it can be done.  Attend one or two preseason games and you will find your prime spot for the season.

Here is a layout of the MetLife Stadium parking situation
Parking lot B was formerly a non PSL parking area.  In 2011, it was converted to yellow PSL parking.

By viewing the map, the areas that fill up first are the outlined black areas in each parking section.  Look at is as real estate while tailgating.  You can have a small plot to host a tailgate and not have to compete with drivers looking for a place to park.

Many campers, diesel trucks, and u-hauls tailgate on the “outer rim”(Star Wars reference).  “Flagman” Frank Conway has room to fly his 546 flags this way.  If there is a section of concrete or grass that can be occupied, those will go first.

Next to go are the parking lot lights with the lot location on it.  Hence the L7 Tailgate and Dave Fier with L5.  Get a bunch of friends to park side by side and in some cases, on the opposite side as well to have a central hub for tailgating.  Some of the guys at L5 have a fun and entertaining way to mock the opposing team each game day as someone drives through their tailgate.

Once the outside rim and the lot markers are gone it all spreads out from there.  The prime spots are usually gone in about an hour.  This is why many line up at least 1-2 hours before the gates are opened.  They know by waiting, even for that long, you can guarantee yourself a prime location.

Relax, one does not have to line up as early as fans did to watch Peyton Manning practice for the first time with the Denver Broncos.

Just keep in mind the larger your tailgate, the earlier you want to arrive to secure a spot that can hold not just all the people, but what everyone brings with them.  So act like Indiana Jones and choose wisely.

August is a great time to get those needed essentials for tailgating.  Many stores view August as the end of summer.  So many tailgating essentials for grilling or barbecuing will be available for a discount.  One can find coolers, utensils, charcoal towers, certain portable grills, and more for prices lower than some expect.  Stores would rather sell them for a deep discount than not sell them at all.

One item that is an essential for any tailgate is a pop up tent.  They come 10′x10′ standard and usually start around $95.  It comes it handier than an umbrella in rainy situations.  Keep your grill and food dry so your tailgate can continue in any weather.  Many put them over the back of their car so friends always have a dry place to stand.  Trust me, if it rains and you do not have one, you will wish you did.

Other items like chairs, tables, flags, inflatables, air horns, fire pits, flat screen TV’s, satellite dishes, couches, end tables, or whatever else makes your tailgate a memorable one is up to you.  I provide the basics.

Maybe a future article will focus on the more extravagant and stranger tailgates out there.  I have pictures on some and they will definitely make you laugh.

One could use the above guidelines for either the Jets or Giants home games.  The parking doesn’t change.  Only the fans tailgating.

Jets Lower Ticket Prices; Fans Hope To Raise Expectations

It has been a while since I actually sat down to write.  Had some distractions that interfered with the creative flow.  So I guess I needed a mental vacation.  An opportunity to dump the mental waste and fill it with fresh thoughts that makes me want to sit, down and make this seem seamless.

For a while there I felt robotic, pushing myself to churn out something I felt had no heart behind it.

Sometimes it takes a wave.  To fully reach its potential with a lot of mass, force and power behind it.  But to be the one to ride that wave, derive its energy and untapped potential.  Riding that wave to mastery.  Those are the best writers.  The ones who take that untapped potential and ride that wave past the crest.

Once I read the Jets had lowered ticket prices in the upper deck, I knew I had a reason to sit down just to get back up on my soap box.  For the few that gather, it just makes sense.

Apparently, the New York Jets are lowering the price of some 12,000 upper tier seats at MetLife Stadium for the 2012 season.

Jets President Neil Glat said that seats in the end zone, corners and some along the sidelines that cut in from the corners will drop in price for next season.  The seats farthest from the 50 yard line are generally the ones least sought after.  With many not wanting to sit next to the clouds this is another opportunity to make the upper deck attractive.

The last seven rows of four sections of sideline seats will fall from $105 per game to either $75 or $50, depending on the row. Those in the corners and in the end zone will drop from $95 to either $75 in six rows or $50 for the last seven rows.

DSC05962The upper deck has been a hard sell to Jets fans.  Even with single game seats the transportation alternatives and costs could add up.  Even a day at the game is not cheap for some in a down economy still.  A reason I am sure the Jets took into consideration when lowering ticket prices.

“After taking a hard look and having analyzed the 300 level, we are going to adjust the price,” Glat said. “We think we can do better in that area for our fans. The goal is to ensure that we have a lot of season ticket holders up there.”

I think their hard look came from ticket sales to date.  I am sure they see less being taken in the non PSL region.  A down economy and unemployment will be two reasons the team will not acknowledge often.  They have before, it would be a relief if thy would do it again.

Saying what they did was a more PC way of acknowledging the reasons without saying them, but we all know.

Jets fans will be able to purchase a season ticket for as little as $500, including two preseason games.  A parking permit could cost a few hundred for the season so add that into consideration.

“This was not an issue about worrying about getting games on TV,” Glat said, “but what is the right price for the value for the fans. And there’s really an emphasis in the NFL on season ticket holders, the lifeblood of the league.”

But wait, there is more dangling off the hook of being a 300-level Season Ticket Holder:

  • Great savings off the individual game ticket price (duh)
  • Special concessions offers including $3 value menu snack items (dollar dog)
  • Meet & greets with two Jets Alumni before every home game (ones who are there anyway like Greg Buttle & Joe Klecko)
  • Complimentary team roster cards located on the 300-level concourse (low cost printing)

I can see how this could be attractive to some who want to get their kids to a few games, give them some perks and not be tied to a PSL.

It may encourage those already in the upper deck to spread their claim to more seats.  I see this working well with younger fans but not the older fans.  It would take an effort and a few elevators to get up there and not an attractive option.

JetsBlog2I bring that up because a lot of older fans, the season ticket holders who had seats for more years than some current PSL holders have been alive, might like the prices slashes.  But they may not like the seats location and the journey it takes to get to the top of the Roman Coliseum.

I admire those long time season ticket holders for not going to the new stadium.  They knew when to say when.  When to make a new experience away from the new American Dream MetLife Mall that will soon exist.

Now a football Sunday can start with tailgating and commerce.  Players can go from a personal appearance in one facility right into the lockers before a game in the other.

With all the bonus features, v.i.p. sections ,and coaches club attractions in MetLife Stadium is football even a feature attraction?

The days of tailgating before the game, going to the game, then leaving will soon be a memory faster than Derrick Mason.

I am old school, I guess.  Football Sunday is meant for football and tailgating, that’s it.  Men need a day for themselves during the week to focus on football, it’s in a long standing rule book somewhere..  Look it up.  Maybe Wikipedia.

Those fans who saw the rise of the Titans of New York and early Jets years made a lot of sacrifices.  They came out before the games when they could.  They paid their dues.  Many never step foot in the new stadium.  For most of them, the magic was gone.

Not in the team, but in the way they experienced their football on Sunday.  Not just the extra entertainment but also in the way of portable devices, I-phones, and everything else that takes one’s attention off the game they paid to see.

DSC07225The Jet Nuts, Jets Pack, and many other long standing tailgating groups did not want to keep up with the costs.  Many said no to the ever changing price structures.  The Jets have not kept a single cost the same on both the tickets & PSL’s since they were first announced for MetLife Stadium.

When one overprices in a down economy, you have to make constant shifts.  For every step ahead they take with trying to lure fans to buy tickets, they take two steps back each time they change their price structure.

Many don’t mind.  They will take whatever price structure they can get just to be able to say they have New York Jets season tickets.  It has become a possession of status to some.  Trying to prove they are a bigger fan than others.

But no matter how you watch Mark Sanchez, Darelle Revis, and now Tim Tebow, we are all fans.  Opinions will vary between Jets fans on the Mark Sanchez/Tim Tebow QB controversy.  Spend as much as you want either viewing from home or the most luxurious seats in MetLife Stadium.  The organization only knows you from one perspective.

As a consumer.

It A Hard Knock Life, But Not For The Jets

It appears fans of  HBO’s  Hard Knocks will not be able to get up close, personal, and behind all the scenes of the New York Jets this training camp.

According to Dennis Wasznak of the Associated Press, the Jets have reportedly turned down HBO’s offer:

A person familiar with the decision said the team decided to not participate in the hit HBO show this year after being approached by the cable network about appearing again.

Rex Ryan, Mark Sanchez and company were big stars and drew huge ratings two years ago—the last time the show aired—but the Jets opted to pass on doing it again this summer, the person told The Associated Press on condition of anonymity Friday because neither the team nor the cable network had announced the decision.

This past Tuesday night on The Jets Zone on Blog Talk Radio I said this was the best decision the team could have made.

When you consider the three ring media circus that has already surrounded the franchise, the media frenzy and questions that came up when “backup” QB Tim Tebow was traded for, another Darelle Revis situation, and the locker-room problems the Jets had last season, the last thing they need are more cameras and eyes on the team as they go through training camp.

From a football perspective, the show would be a serious distraction. The report states the reason for turning the show down is the fact that they have a new offensive coordinator in Tony Sparano, and that makes perfect sense. Sporano is going to have his hands full with a new defense and getting used to the Jets.  The last thing he needs is his focus taken off the team.

Unfortunately, the Jets’ decision is a football fans loss when it’s all said and done.  .

The show would have been a must-watch had the Jets been the focus.

 I can only imagine what the dynamic between Tim Tebow, Mark Sanchez and the camera would be like. There are only so many cameras and so much face time available—who would end up getting most of the spotlight?  Who would have the biggest crowd of fans when the cameras would be present?

And then there’s boisterous head coach Rex Ryan. What would he have up his sleeve for the audience?  More yelling?  Another snack?  Perhaps a few wise cracks or dirty jokes would be heard on top of the cameras covering his weight loss.

Alas, fans of great reality TV will suffer, because it appears the Jets have made the smart and conventional move for the first time in a while.  With 1,001 cameras already on them they did not need HBO’s as well.

They’ll be better for it, and the rest of us will be stuck hoping for anybody but Jacksonville.

Help The Jets Design Their 2012 Season Tickets

This past Monday, the Jets announced via Facebook a contest where some lucky fan could win season tickets for the upcoming 2012 season.  One lucky individual will be able to share their ideas and have them voted on to see if their design is worthy enough to be placed on a season ticket.  Here are details from the Jets:

The Jets have announced that the team is asking fans to help design their 2012 season tickets. Fans who like the Jets on Facebook can vote for the photos that will be incorporated into the 2012 season ticket design. Also, fans can enter to win a pair of 300-level 2012 season tickets and one lucky fan will get to use the tickets he or she helped design to see the Jets live at MetLife Stadium this year.*

Fans can vote on three tickets per week for a total of nine tickets through April 23rd.  The 10th ticket is reserved for the Jets Ring of Honor, an announcement that will be made later this year.  Seven current players – David Harris, Santonio Holmes, Nick Mangold, Sione Pouha, Darrelle Revis, Mark Sanchez, Bryan Thomas – and Coach Rex Ryan will be included in this vote.  Curtis Martin, 2012 Hall of Fame inductee and Jets Ring of Honor great, will be featured on a ticket and also included in the photo vote.

Fans can vote and enter for a chance to win at facebook.com/jets.

This is the first week pictures can be submitted and voted upon.  The Jets used Facbook again this year for fans to enter into a drawing to announce a draft pick at this years 2012 NFL Draft in NYC.
The Jets always make their official announcement regarding any contest or promotion on their website first.  But more and more people visit and use Facebook and Twitter on a daily basis.  It makes sense to update on these sites more often as the Jets will will reach a larger demographic.

Facebook and Twitter provide a faster, streamlined process for conducting market research.  From comments left to liking a page to entering contests, companies have instant information provided to them on a real time basis.  A company’s Facebook page or Twitter account can do the work of a market research firm, to some degree.

Now the team needs to integrate social media into their live events.  Whether at a game or a rally, it is easy to use tech outdoors to keep the plugged in updated on their live feed.  Many events already do this during trade events, company sponsored events, and countless more gatherings that use social media to spread the message outside the event.

Each Bing event I went to utilized Twitter in easy ways.  They set up monitors to view feed, provided a hash tag, and gave out prizes to those who Tweeted.  Twitter is great for real time during live events.  Facebook is good for real time on a mobile device.  Hard to set up a public live feed in a central location.  Facebook is better for individual use to create buzz or on the company page with real updates, pictures, comments, and more.

I walked and filmed in just about every parking section at MetLife Stadium.  I have seen what fans do in each section.  Like nomadic tribes, they all have a certain spot they prefer.  There are many ways the Jets could implement social media interaction during tailgating.  If they create a buzz and feature aspects of it during the game, it would provide a true social experience.

The digital screens around the outside of the stadium could feature Twitter posts with the Jets hash tag.  Show pictures taken right there during tailgating so people can see themselves as they enter the stadium.  Best tailgate picture could be featured on the website and in the stadium.  There are many other ways to integrate social media into tailgating, but if the Jets want to know, they know who to contact.

Many Jets bloggers and fans already use social media to enhance their tailgate.  L7 Tailgate was founded on Twitter.  Their use and others I know of supersede what the Jets do with social media during tailgating.  When done right, you create the perfect pregame fan interaction.  I am not sure what other sports franchises do, but the Jets can do more to create real time in real time.

New York Jets Acquisition of Tim Tebow: Thoughts & Opinions

Last week the New York Jets made moves to bring Tim Tebow to the New York Jets from the Denver Broncos.  Many have speculated as to how Tim Tebow would be used.  Considering the contract extension to Mark Sanchez, how would this trade impact his starting status?  Was this a move to mix things up and have more of an on field presence?  Or was Damien Woody right in stating this was a move to help the Jets sell season tickets and PSL’s?

We as fans, the media, and the alternative media can speculate all we want.  Only the Jets know for sure how Tebow is to be used.  By unlike others, I have no comment on this trade.  Once Tim Tebow gets into training camp, the pre season, and the regular season, then I will make my decision.  If a player has yet to step foot on a field for a team, how can one make a true assessment of how that player’s abilities?  Sure he did well in Florida and Denver, but he has yet to play for New York.

Everyone was excited about Brett Favre coming to the Jets.  But all that hype and play ended in a 9-7 season.  So all we can do is wait and see how Tebow settles into his position as the Jets back up QB and see what his on field performance is like.

I took a little time to give more details on my opinions of Tim Tebow being traded to the Jets and recorded them for all to see:

New York’s Power Struggle Shifts From The Jets Back To Giants

The New York Jets controlled the big apple during the post season over the last two years. In fact, Jets fans like myself anticipated that the team would finally be the Kings of New York instead of the Giants. After all, since 2008 the Giants hadn’t come close to returning to the Super Bowl, while their former weak sisters nearly went there twice.  The Jets had control for once in New York.

But a whole new season can make a really big difference, considering where New York’s two teams are right now. Not only have the Jets free fallen into the murky abyss, they may have lost their chance to seize control of New York permanently at this rate while the Giants approach another Super Bowl.  Both teams were in control of their destiny this season.  The Giants took control while the Jets let control slide from their hands.

The beginning of the end can be traced back to the Jets-Giants showdown on Christmas Eve, when both teams were battling for the playoff fate.  A win for the Jets would have put them back on track for a postseason berth and another road run towards the AFC championship – while the Giants would have been doomed with a loss and probably cost Tom Tom Coughlin his job.

But the second that the Giants wrapped up a 29-14 victory, the two haven’t stopped going in the opposite direction. The NFC’s New York team won the NFC Championship & a win away from another Super Bowl victory that would give the Giants control of New York.  Meanwhile, the AFC’s New York squad has been revealed as the most dysfunctional in the NFL and is staying home during its utter collapse.

While the Giants prepared to face the San Francisco 49ers for  the NFC championship on Jan. 22, the Jets were dealing with yet another headline on their horrific chemistry in less than two weeks time. This time LaDainian Tomlinson, who already is halfway out the door, told Showtime’s “Inside the NFL” that the Jets had as bad a locker room as he’d ever seen and put the fault on both Rex Ryan and GM Mike Tannenbaum.  It seems Rex is not the only one who wants to let their voice be heard.

Now, Giants fans proudly wear their NFC Championship merchandise.  One more win and they have their Super Bowl merchandise as well.  Giants fans proudly support their NFC Champs while Jets fans have been waiting too long to be able to wear any form of championship merchandise.  Promises have been made but no delivery date has been set for Jets fans.  Somewhere in Kenya people are wearing Jets AFC Championship merchandise from 2010 and 2011.

Fortunately for them, New York is getting numb to all these ramblings about how bad the Jets were behind the scenes and it has the Giants to focus on. Right now, the Jets are the weak sibling and virtually irrelevant as anything but gossip fodder and a punch line – just like they have been for most of the last few decades. Ryan looked ready to finally turn it all around in the last two years, but now he is imploding right as Tom Coughlin and the Giants have rescued themselves from the brink.  Something the Jets have tried to do but never accomplished.

The Giants had no rally before their first post season game, which was a home game.  Something the Jets have done the past two seasons.  The media hype for the Giants was not as prolific as it has been for the Jets the past few seasons.  The Giants know their mission and what they need to accomplish on the field.  Big Blue didn’t need as much media hype or public events like the Jets have had in order to rally fan support.

The Jets made a nice run at New York supremacy, but it is a Giants town because it actually delivers championships and doesn’t fall to pieces quite like their cross-town rivals do. Right now, the only thing that can turn it around for the other New York team is if they actually land Peyton Manning (Vegas odds have it astronomical), or if the Giants get blown out by the Patriots. Other than that, it seems like the natural order is right back into place in the Big Apple.

NY Jets Fiscal Year Leaves Stockholders In Doubt Regarding Performance

New York Jets fans were not sure which Jets would be on the field against the Miami Dolphins on the first day of 2012 received a response to which we have seen time and time again..

The team which has a rich tradition of late season implosions, embarrassing answers, and never living up to their hype has returned to our amazement after two years of really lucky moments and 4th quarter rallies. Isn’t this the feeling we are all used to?

Jets stock holders are not used to this feeling yet.  They are not seeing a return on investment nor are they seeing a stock dividend of a playoff game.  Money put into a team that is not living up to their IPO.

The Jet season ended with complaining & self benching and another sub par quarterback performance, with only a one-point Titan victory over the Houston Texans keeping the Jets from having the glory of missing the playoffs by losing to a below .500 team while every other team with a chance was squandering their opportunity. The Jet brass has to somehow come to term with every fact presented. They put together a team that has not compared to the past two seasons in a year when there are fewer obstacles than ever to hurdle on the way to the Super Bowl. And isn’t that typical of the New York Jets, they not only squander their chances but keep their fans from getting the home playoff game they were promised.

The New York Jet faithful deserve to see a return on their investment.  With high prices come high demand to deliver.  An AFC title game appearance last year and taking control out of their own hands this year has not been looked favorably looked upon by season investors. Rex Ryan had everyone believe they were Super Bowl bound in the preseason.  If Rex was investing in futures and offered advice, everyone would have lost this season.

There will be plenty of time in the weeks to come for the blame game to start as to the downfalls during the Jets season. But in Game 17, the thorns were Santonio Holmes and, once again, Mark Sanchez. its beyond reproach to call out Brian Schottenheimer for Sanchez, who has not proven his high NFL Draft status since he first started as a professional..   The team has been corralling Sanchez long enough he can not fight out of situations he is unprepared for, it has finally crippled the team.

Younger fans and season ticket holders are not used to seeing their team implode like this.  They are used to seeing a team go to the playoffs, players step up to make last minute clutch plays for wins, and a coach who likes to show his bark is worse than his bite.  But these are the real Jets, the ones your father told you about.  They team they spend their hard earned money to see to be disappointed at the end of the season as well.

Holmes’ actions during the Dolphin game should not be overlooked, especially since he was designated as a Captain. But, frankly, his frustration is understandable. Remember, Holmes resume involves experience with a clutch, Super Bowl quarterback in Ben Roethlisberger…and he caused trouble there anyway. Here, he must be stunned to play on a team that was supposedly poised for a Super Bowl run under the field leadership of a completely clueless, inconsistent, less than professional standard QB in Sanchez. He’s right. In a game this important, how does he go completely ignored by the hack under center?

This team is unfortunately descending in the wrong direction once again. There should be a litany of changes this off-season, but nothing will effectively reverse another brewing Jet catastrophe.  The Jet fans have seen this and are accustomed to it.  The Jet investors do not want to hear promises from its board that can not be backed up.  If the Jets fans were true investors, imagine the leadership changes they would be able to vote on.

Every public company makes a push by the end of the year or their fiscal year.  The Jets did not do that this year.  They made no push to guarantee their stockholders a return going into the playoffs. With no dividend  paid this year, analysts might conclude there will be a repeat performance next year.  That is, unless management makes the right decisions and boosts the moral of their stockholders.  Only way to find out is to see who show up for kick off in 2012.