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2012 New York Jets Fans Fiscal Year Report

After the events of today, the Jets have ended their season in glorious fashion.  Jon Gruden said it best on the Jets final play against the Titans.  It was just ugly.  Their season was ugly and how fitting that their season should end on a fumble by Mark Sanchez.  The Jets have 50 turnovers over the past two seasons, the most of any NFL team.

Ugly, huh?

2012 has truly not been a banner year for the Jets organization.  For the fans, it has been even worse.  Year after year of promises, free agent signings, and supposed surprises, the fans have really had enough.  The Gang Green Piper needs to change his tune in order to get the fans back on board.  At a point fans were energized about the team’s future, investing in PSL‘s.  After this season, many are looking for a loophole to get out of their commitments or sell them outright.

This is not every fan.  Many dedicated Jets faithful will be back for another season next year.  Sending out their payments in mid 2013 to make sure they are in attendance for the start of another roller coaster ride.  Others I talk to have had enough and want off.  They have had enough of the ups and downs and just want to be a casual observer from their couch.

I know you may be shaking your head in regards to a fiscal year when it comes to the New York Jets.  They are not a public company.  No records to show on sales or growth.  Not even on which Jets season ticket holders have been with them for years and which ones are first time PSL holders.  There is little to no information on what true numbers the Jets organization has on their books by the end of the 2012 fiscal year.

The PSL is the stock Certificate and tickets are options.

You need to view this from a different perspective.  From the outlook of the fan investor.  The one who takes his hard earned money and decides each year that this recreational activity is worth the time and the investment.  Was the money laid out received back in a way that could rival a stock split or dividend.  Did you get full entertainment value for that dollar? 

In essence, the Jets fans fiscal year begins and ends with the NFL season.  Sixteen weeks, four months, four quarters to analyze the product and its value by the fans.  Their investment into a franchise that needs ticket income in order  to survive.  Just ask the Jacksonville Jaguars how important ticket sales are.

Every investor varies.  There are those with enough disposable income where this can be afforded as a luxury and necessity.  The choice to indulge in one’s favorite pastime as football is a life source of socializing and networking for a certain ticket holding investor.

Then you have those who have to save for a bit to enjoy days tailgating and getting frenzied up hard-nosed action.  The investor who puts years in and sees no ROI.  Each time seeing their hard-earned money, being invested in a product that raises expectations and then lowers their future outlook.  Somehow, to a few of these fans held over from Shea Stadium, “New and Improved” always feels like “Old and Inferior”.

Before the season even started, the Jets made their presence known with the signing of Tim Tebow.  We do not gave to go into a back story on his signing, activity, and his on field play.  It has been well documented by the media since the start of the season.  Expectations were high on Tim Tebow.  The Wildcat talk and much else kept his stock and overall use high. 

But as we all know, his on field play and use angered many and overall value made fans sigh with disappointment.  Weather his acquisition was because of Woody Johnson wanting to sell tickets or because Tony Sporano wanted him to help the Wildcat, it did not sell tickets.  But it did sell quite a bit of Jets merchandise & focus quite a bit of cameras on Gang Green.  In a way, Woody got a little of what he wanted.

Bottom line, the investment in Tebow did not equal the output expected by the team and the fans.  This added to  Jets fans having a bad fiscal year.

It seemed the Jets suffered more injuries than Evel Knievel.  Sorry Travis Pastrana fans, he still has a way to go to catch Evel! But from the start of the season when Darelle Revis went down then Santonio Homes, it seemed more and more kept piling up on the IR or PUP lists.  The revolving doors affected the Jets all season.  Dustin Keller could not find his groove with Mark Sanchez as in seasons passed to put points on the board. 

A sure sign of a Jets down economy

Jets performance in the first and second quarter were volatile.  There was no indication of a strong rebound to bring certain investors back to MetLife Stadium.  Projections for the second half remained optimistic, but with a team built more like a fantasy team than a NFL franchise with depth, many annalists were projecting a Wild Card at best.

Once the second half of the Jets fans fiscal year came about there was a slight climb in their value.  Once Thanksgiving showed its head, the team fell back into a slide.  Mark Sanchez and his play made that stock almost seem worthless.  His removal felt like a company taking out its CEO and getting someone in their fast to turn the ship around.  Greg McElroy stepped up in a loss to only receive a concussion which brings Sanchez back to a chorus of boos.  S

Stub Hub, the NFL Ticket Exchange, and other third-party ticket websites offer a certain market for season ticket holders.  A “stock exchange” of sorts where fans will sell their tickets for a certain value.  During the month of December, Jets tickets were being sold for less than $10.  The Jets received face value for those tickets.  The Jets season ticket holder would be considered lucky to even get 25% of face value in the month of December.  A month where fans might hope to make a profit on their tickets, can not.

What Woody Johnson has done to the season ticket holders  is beyond reproach.. The Jets have the highest average, non-premium ticket price in the league at $117.94, according to Team Marketing Report’s Fan Cost Index. That is on top of personal seat licenses for all of those except the upper deck. 

If you look at the individual average per PSL holder assuming a minimum of two seats and a parking pass, the average season ticket holder is laying out an average of 275 per game, based on the above numbers,  before they even get to the stadium.  Lump in their PSL payment for the year  and APR if they decided not to pay for their PSL in full. 

The Jets are handling the financing of their PSL’s.  So that 6.5% or 8% that you pay to finance your PSL’s, goes right to the Jets as well.  Getting their little extra.

What exactly have Jets fans received back as ROI for that?

A preseason with no touchdowns. Regular-season losses by 34, 30 and 21 points. Parking aggravation. Cursing in the stands being seen on YouTube. And the biggest distraction in the league at backup quarterback.  None of this did anything to raise the value of on field play for fans to get behind the performance.

Not to mention Johnson begging the NFL to give the Jets a home game on Thanksgiving, ruining the holiday for his fans.   It is no wonder the Jets have been pushing advertising and commercials all over every piece of media they could to sell tickets.  Radio, television, websites, and more try to get fans interested in being a season ticket holder investor.

To the long time season ticket holder who gave their seats up to be armchair quarterbacks, the lure of penny stock  seats in the 300 section was not enough to make them venture out and be a part of what they once loved to do in the blazing heat and freezing cold.  To them, the tide changed, it is not the same.  It will never be the same and they did not want to move ahead with the change.  Instead opting to watch from a distance and spend their hard money elsewhere.

The Jets were 3-5 at home.  37.5% of their games were won at home.  Not a far return given the product on the field and the layout fans make each year in the country’s top market.  This with the highest ticket rates per average does not add up to a worthwhile venture. 

To the grizzled, tough skinned, dedicated fan, it still is though.  Still going so they can say they were there in the bad and the good.  The ones willing to pay any price to support their team in the flesh.  Patiently standing on the sidelines, in the hopes this turnaround happens in their lifetime.

It will, just a matter of when.  Do not make us wait longer than Rangers fans.

In today’s final game of the season, Mark Sanchez looked like a man with no confidence.  How could one make the best decisions in clutch situations in that frame of mind?

 Is that the kind of individual one would want leading a public company while the company’s stock is plummeting?  Someone not up to the task to the best of the ability needed to hold such a position?

I think not.

Do not let this happen, Woody.

Then the fans who have invested time and hard-earned money year after year should not put up with it.  At least stockholders have a voice in who should be leading that company.  It is time Woody Johnson had an open forum to listen to his stockholders.

The Jets have a large mountain to climb to turn this franchise around for the better.  It will not happen overnight, but more correct decisions sooner rather than later.  For the sake of your fan investor and the ones who hold off investing, do what is right for them.  Maybe then, that on field product might be enough to attract those fans rather than the blast style marketing. 

Jets fans were good this year.  They deserve a great gift to be proud of.  One that they will remember receiving the rest of their life.  Not a big shiny, well decorated, ornamental, box that it all comes in.

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NY Jets Fiscal Year Leaves Stockholders In Doubt Regarding Performance

New York Jets fans were not sure which Jets would be on the field against the Miami Dolphins on the first day of 2012 received a response to which we have seen time and time again..

The team which has a rich tradition of late season implosions, embarrassing answers, and never living up to their hype has returned to our amazement after two years of really lucky moments and 4th quarter rallies. Isn’t this the feeling we are all used to?

Jets stock holders are not used to this feeling yet.  They are not seeing a return on investment nor are they seeing a stock dividend of a playoff game.  Money put into a team that is not living up to their IPO.

The Jet season ended with complaining & self benching and another sub par quarterback performance, with only a one-point Titan victory over the Houston Texans keeping the Jets from having the glory of missing the playoffs by losing to a below .500 team while every other team with a chance was squandering their opportunity. The Jet brass has to somehow come to term with every fact presented. They put together a team that has not compared to the past two seasons in a year when there are fewer obstacles than ever to hurdle on the way to the Super Bowl. And isn’t that typical of the New York Jets, they not only squander their chances but keep their fans from getting the home playoff game they were promised.

The New York Jet faithful deserve to see a return on their investment.  With high prices come high demand to deliver.  An AFC title game appearance last year and taking control out of their own hands this year has not been looked favorably looked upon by season investors. Rex Ryan had everyone believe they were Super Bowl bound in the preseason.  If Rex was investing in futures and offered advice, everyone would have lost this season.

There will be plenty of time in the weeks to come for the blame game to start as to the downfalls during the Jets season. But in Game 17, the thorns were Santonio Holmes and, once again, Mark Sanchez. its beyond reproach to call out Brian Schottenheimer for Sanchez, who has not proven his high NFL Draft status since he first started as a professional..   The team has been corralling Sanchez long enough he can not fight out of situations he is unprepared for, it has finally crippled the team.

Younger fans and season ticket holders are not used to seeing their team implode like this.  They are used to seeing a team go to the playoffs, players step up to make last minute clutch plays for wins, and a coach who likes to show his bark is worse than his bite.  But these are the real Jets, the ones your father told you about.  They team they spend their hard earned money to see to be disappointed at the end of the season as well.

Holmes’ actions during the Dolphin game should not be overlooked, especially since he was designated as a Captain. But, frankly, his frustration is understandable. Remember, Holmes resume involves experience with a clutch, Super Bowl quarterback in Ben Roethlisberger…and he caused trouble there anyway. Here, he must be stunned to play on a team that was supposedly poised for a Super Bowl run under the field leadership of a completely clueless, inconsistent, less than professional standard QB in Sanchez. He’s right. In a game this important, how does he go completely ignored by the hack under center?

This team is unfortunately descending in the wrong direction once again. There should be a litany of changes this off-season, but nothing will effectively reverse another brewing Jet catastrophe.  The Jet fans have seen this and are accustomed to it.  The Jet investors do not want to hear promises from its board that can not be backed up.  If the Jets fans were true investors, imagine the leadership changes they would be able to vote on.

Every public company makes a push by the end of the year or their fiscal year.  The Jets did not do that this year.  They made no push to guarantee their stockholders a return going into the playoffs. With no dividend  paid this year, analysts might conclude there will be a repeat performance next year.  That is, unless management makes the right decisions and boosts the moral of their stockholders.  Only way to find out is to see who show up for kick off in 2012.

NY Jets Fiscal Year Extended To Playoffs

This past Sunday the Jets lost to Chicago by four points.  Now some may have thought fans would have to wait until they played Buffalo to see what their playoff fate would be.  But since Jacksonville lost, the Jets received a sport in the playoffs.  For the second straight year, it came down to the wire.  Like a software programmer, they found a back door into the playoffs.  It would have been better for their confidence if they clinched it with a win, on their own.  But they had to rely on another team to lose in order to gain entry.  I do not think that is what Rex Ryan and the team wanted.  But Rex said he will take it however he can.

Last year, the Jets had to beat Cincinnati in the final game of the season to get a playoff berth.  It was the “Win and we’re in” campaign.  They did it and beat Cincinnati in two consecutive games.   This year has been a different story.  Only one win their last four games has not shown what a true playoff contender they should be.  If they want to show their fans and the media they are Super Bowl worthy, then they should have locked up their spot weeks ago.  New England showed how bad they wanted it, the Jets could have done the same t5hing.  If the Jets plan to show their future shareholders they really mean business, they need to turn more than one corner in the next two weeks.

When the Jets made the postseason it gives them a greater ability to tell future investors this is a company, or team, making strides.  Two years in a row in the playoffs, something they can market to future investors.  A reason to get in now so they can have a shot at getting tickets to possible future playoff games.  Call home playoff tickets a dividend.  A bonus for investing in their stock and season tickets.  But if they do not make the postseason, they there is no dividend.  If there is no dividend and one looks for one each year, then why keep the tickets?

Like I have said, many hold them to pass to future generations.  They enjoy coming, tailgating, and making memories.  Some others spent their disposable income to get the extras.  To show friends they have the money to spend on the VIP seats for the free food.  To sit in the suites away from the real fans, who brave the elements to watch the game..  Those are the ones who see it as an investment.  To woo clients, show their status, and look like they are one notch higher than the other fans.  They may dispute what I say, but is it worth the money for the free food that is horrible?  Compared to other stadiums around the league, it rates amongst the worst.

The postseason can be viewed as a great way to market empty PSLs to potential investors.  Letting them know it has been two years in a row so get in now before someone else takes your seat.  But the drawback to that is they have all road games.  You do not know if it is a home game until the week is right upon you.  This could be a make or break decision for some.  I know Jets fans are dying for a home playoff game.  I remember attending a Wild Card game at Giants Stadium in 1985 against the New England Patriots.  There is a different level of excitement at a playoff game.  PSL holders are hoping for that chance.  Some to attend the event, and others to make big bucks selling the tickets.

SO with the Buffalo Bills coming to town on Sunday, Jets fans are already thinking of that first round playoff game.  Wondering what town some will fly to to watch an away game while others plan for festivities here at home.  The Jets hold their future in their hands.  Which Jets will show up on Sunday?  I can assure you the fans only care about one version, the ones who will beat Buffalo.

So the sales pitches will continue on both the PSL and non PSL seats.  I am sure The Jets will not want to sell single game seats in the upper section next year.  They will use the Jets postseason spots as a part of their sales pitch to potential investors.  The more seats they have out of their hands, the more guaranteed money they will get on those season tickets.  Once they know more are in place, the more they can rely on that guaranteed income.  They still have a long way to go to convince many to invest in the remaining PSLs, club seats, and suites.  The sooner they convince they are a winning franchise, the easier it will be.