It has been a while since I actually sat down to write. Had some distractions that interfered with the creative flow. So I guess I needed a mental vacation. An opportunity to dump the mental waste and fill it with fresh thoughts that makes me want to sit, down and make this seem seamless.
For a while there I felt robotic, pushing myself to churn out something I felt had no heart behind it.
Sometimes it takes a wave. To fully reach its potential with a lot of mass, force and power behind it. But to be the one to ride that wave, derive its energy and untapped potential. Riding that wave to mastery. Those are the best writers. The ones who take that untapped potential and ride that wave past the crest.
Once I read the Jets had lowered ticket prices in the upper deck, I knew I had a reason to sit down just to get back up on my soap box. For the few that gather, it just makes sense.
Apparently, the New York Jets are lowering the price of some 12,000 upper tier seats at MetLife Stadium for the 2012 season.
Jets President Neil Glat said that seats in the end zone, corners and some along the sidelines that cut in from the corners will drop in price for next season. The seats farthest from the 50 yard line are generally the ones least sought after. With many not wanting to sit next to the clouds this is another opportunity to make the upper deck attractive.
The last seven rows of four sections of sideline seats will fall from $105 per game to either $75 or $50, depending on the row. Those in the corners and in the end zone will drop from $95 to either $75 in six rows or $50 for the last seven rows.
The upper deck has been a hard sell to Jets fans. Even with single game seats the transportation alternatives and costs could add up. Even a day at the game is not cheap for some in a down economy still. A reason I am sure the Jets took into consideration when lowering ticket prices.
“After taking a hard look and having analyzed the 300 level, we are going to adjust the price,” Glat said. “We think we can do better in that area for our fans. The goal is to ensure that we have a lot of season ticket holders up there.”
I think their hard look came from ticket sales to date. I am sure they see less being taken in the non PSL region. A down economy and unemployment will be two reasons the team will not acknowledge often. They have before, it would be a relief if thy would do it again.
Saying what they did was a more PC way of acknowledging the reasons without saying them, but we all know.
Jets fans will be able to purchase a season ticket for as little as $500, including two preseason games. A parking permit could cost a few hundred for the season so add that into consideration.
“This was not an issue about worrying about getting games on TV,” Glat said, “but what is the right price for the value for the fans. And there’s really an emphasis in the NFL on season ticket holders, the lifeblood of the league.”
But wait, there is more dangling off the hook of being a 300-level Season Ticket Holder:
- Great savings off the individual game ticket price (duh)
- Special concessions offers including $3 value menu snack items (dollar dog)
- Meet & greets with two Jets Alumni before every home game (ones who are there anyway like Greg Buttle & Joe Klecko)
- Complimentary team roster cards located on the 300-level concourse (low cost printing)
I can see how this could be attractive to some who want to get their kids to a few games, give them some perks and not be tied to a PSL.
It may encourage those already in the upper deck to spread their claim to more seats. I see this working well with younger fans but not the older fans. It would take an effort and a few elevators to get up there and not an attractive option.
I bring that up because a lot of older fans, the season ticket holders who had seats for more years than some current PSL holders have been alive, might like the prices slashes. But they may not like the seats location and the journey it takes to get to the top of the Roman Coliseum.
I admire those long time season ticket holders for not going to the new stadium. They knew when to say when. When to make a new experience away from the new American Dream MetLife Mall that will soon exist.
Now a football Sunday can start with tailgating and commerce. Players can go from a personal appearance in one facility right into the lockers before a game in the other.
With all the bonus features, v.i.p. sections ,and coaches club attractions in MetLife Stadium is football even a feature attraction?
The days of tailgating before the game, going to the game, then leaving will soon be a memory faster than Derrick Mason.
I am old school, I guess. Football Sunday is meant for football and tailgating, that’s it. Men need a day for themselves during the week to focus on football, it’s in a long standing rule book somewhere.. Look it up. Maybe Wikipedia.
Those fans who saw the rise of the Titans of New York and early Jets years made a lot of sacrifices. They came out before the games when they could. They paid their dues. Many never step foot in the new stadium. For most of them, the magic was gone.
Not in the team, but in the way they experienced their football on Sunday. Not just the extra entertainment but also in the way of portable devices, I-phones, and everything else that takes one’s attention off the game they paid to see.
The Jet Nuts, Jets Pack, and many other long standing tailgating groups did not want to keep up with the costs. Many said no to the ever changing price structures. The Jets have not kept a single cost the same on both the tickets & PSL’s since they were first announced for MetLife Stadium.
When one overprices in a down economy, you have to make constant shifts. For every step ahead they take with trying to lure fans to buy tickets, they take two steps back each time they change their price structure.
Many don’t mind. They will take whatever price structure they can get just to be able to say they have New York Jets season tickets. It has become a possession of status to some. Trying to prove they are a bigger fan than others.
But no matter how you watch Mark Sanchez, Darelle Revis, and now Tim Tebow, we are all fans. Opinions will vary between Jets fans on the Mark Sanchez/Tim Tebow QB controversy. Spend as much as you want either viewing from home or the most luxurious seats in MetLife Stadium. The organization only knows you from one perspective.
As a consumer.