This past Monday, the Jets announced via Facebook a contest where some lucky fan could win season tickets for the upcoming 2012 season. One lucky individual will be able to share their ideas and have them voted on to see if their design is worthy enough to be placed on a season ticket. Here are details from the Jets:
The Jets have announced that the team is asking fans to help design their 2012 season tickets. Fans who like the Jets on Facebook can vote for the photos that will be incorporated into the 2012 season ticket design. Also, fans can enter to win a pair of 300-level 2012 season tickets and one lucky fan will get to use the tickets he or she helped design to see the Jets live at MetLife Stadium this year.*
Fans can vote on three tickets per week for a total of nine tickets through April 23rd. The 10th ticket is reserved for the Jets Ring of Honor, an announcement that will be made later this year. Seven current players – David Harris, Santonio Holmes, Nick Mangold, Sione Pouha, Darrelle Revis, Mark Sanchez, Bryan Thomas – and Coach Rex Ryan will be included in this vote. Curtis Martin, 2012 Hall of Fame inductee and Jets Ring of Honor great, will be featured on a ticket and also included in the photo vote.
Fans can vote and enter for a chance to win at facebook.com/jets.
Facebook and Twitter provide a faster, streamlined process for conducting market research. From comments left to liking a page to entering contests, companies have instant information provided to them on a real time basis. A company’s Facebook page or Twitter account can do the work of a market research firm, to some degree.
Now the team needs to integrate social media into their live events. Whether at a game or a rally, it is easy to use tech outdoors to keep the plugged in updated on their live feed. Many events already do this during trade events, company sponsored events, and countless more gatherings that use social media to spread the message outside the event.
Each Bing event I went to utilized Twitter in easy ways. They set up monitors to view feed, provided a hash tag, and gave out prizes to those who Tweeted. Twitter is great for real time during live events. Facebook is good for real time on a mobile device. Hard to set up a public live feed in a central location. Facebook is better for individual use to create buzz or on the company page with real updates, pictures, comments, and more.
I walked and filmed in just about every parking section at MetLife Stadium. I have seen what fans do in each section. Like nomadic tribes, they all have a certain spot they prefer. There are many ways the Jets could implement social media interaction during tailgating. If they create a buzz and feature aspects of it during the game, it would provide a true social experience.
The digital screens around the outside of the stadium could feature Twitter posts with the Jets hash tag. Show pictures taken right there during tailgating so people can see themselves as they enter the stadium. Best tailgate picture could be featured on the website and in the stadium. There are many other ways to integrate social media into tailgating, but if the Jets want to know, they know who to contact.
Many Jets bloggers and fans already use social media to enhance their tailgate. L7 Tailgate was founded on Twitter. Their use and others I know of supersede what the Jets do with social media during tailgating. When done right, you create the perfect pregame fan interaction. I am not sure what other sports franchises do, but the Jets can do more to create real time in real time.