This past Sunday the Jets lost to Chicago by four points. Now some may have thought fans would have to wait until they played Buffalo to see what their playoff fate would be. But since Jacksonville lost, the Jets received a sport in the playoffs. For the second straight year, it came down to the wire. Like a software programmer, they found a back door into the playoffs. It would have been better for their confidence if they clinched it with a win, on their own. But they had to rely on another team to lose in order to gain entry. I do not think that is what Rex Ryan and the team wanted. But Rex said he will take it however he can.
Last year, the Jets had to beat Cincinnati in the final game of the season to get a playoff berth. It was the “Win and we’re in” campaign. They did it and beat Cincinnati in two consecutive games. This year has been a different story. Only one win their last four games has not shown what a true playoff contender they should be. If they want to show their fans and the media they are Super Bowl worthy, then they should have locked up their spot weeks ago. New England showed how bad they wanted it, the Jets could have done the same t5hing. If the Jets plan to show their future shareholders they really mean business, they need to turn more than one corner in the next two weeks.
When the Jets made the postseason it gives them a greater ability to tell future investors this is a company, or team, making strides. Two years in a row in the playoffs, something they can market to future investors. A reason to get in now so they can have a shot at getting tickets to possible future playoff games. Call home playoff tickets a dividend. A bonus for investing in their stock and season tickets. But if they do not make the postseason, they there is no dividend. If there is no dividend and one looks for one each year, then why keep the tickets?
Like I have said, many hold them to pass to future generations. They enjoy coming, tailgating, and making memories. Some others spent their disposable income to get the extras. To show friends they have the money to spend on the VIP seats for the free food. To sit in the suites away from the real fans, who brave the elements to watch the game.. Those are the ones who see it as an investment. To woo clients, show their status, and look like they are one notch higher than the other fans. They may dispute what I say, but is it worth the money for the free food that is horrible? Compared to other stadiums around the league, it rates amongst the worst.
The postseason can be viewed as a great way to market empty PSLs to potential investors. Letting them know it has been two years in a row so get in now before someone else takes your seat. But the drawback to that is they have all road games. You do not know if it is a home game until the week is right upon you. This could be a make or break decision for some. I know Jets fans are dying for a home playoff game. I remember attending a Wild Card game at Giants Stadium in 1985 against the New England Patriots. There is a different level of excitement at a playoff game. PSL holders are hoping for that chance. Some to attend the event, and others to make big bucks selling the tickets.
SO with the Buffalo Bills coming to town on Sunday, Jets fans are already thinking of that first round playoff game. Wondering what town some will fly to to watch an away game while others plan for festivities here at home. The Jets hold their future in their hands. Which Jets will show up on Sunday? I can assure you the fans only care about one version, the ones who will beat Buffalo.
So the sales pitches will continue on both the PSL and non PSL seats. I am sure The Jets will not want to sell single game seats in the upper section next year. They will use the Jets postseason spots as a part of their sales pitch to potential investors. The more seats they have out of their hands, the more guaranteed money they will get on those season tickets. Once they know more are in place, the more they can rely on that guaranteed income. They still have a long way to go to convince many to invest in the remaining PSLs, club seats, and suites. The sooner they convince they are a winning franchise, the easier it will be.